Network marketing, also referred to as multi-level or referral marketing, is a lawful and legitimate business method that effectively uses a network of independent contractors to promote consumer products. Network marketing is a “work smart” business. Successful network marketers understand the concept of duplicating their efforts through others rather than trying to introduce vast numbers of customers or members on their own.

Most of us are applying network marketing basics daily without realising it. For instance, people usually can’t wait to tell their friends about the special offers at a leading clothing chain store. These friends, after visiting this store and buying something for themselves, will again tell other friends and family about the amazing “specials”. Over a short period of time the clothing chain store has sold thousands of rands worth of clothing to a group of people (network) just because the first person started sharing the “special” information. However, the chain store will never contact this person and pay him/her an income for spreading the “word”. Organised network marketing companies, like I-Cura, pay people for introducing customers.